Crisis Communication in Canada【電子書籍】[ Duncan Koerber ]
＜p＞Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and customers. This book offers both theory and practical help for organizations and professionals to deal effectively with crises.＜/p＞ ＜p＞Crisis communication lessons have typically been the purview of public relations professionals. However, since the 1990s there has been a growing body of scholarly research on the topic. ＜em＞Crisis Communication in Canada＜/em＞ offers a unique scholarly and professional contribution, synthesizing recent research and providing a context for practical advice.＜/p＞ ＜p＞Written in clear and concise style, directed at beginners but rooted in research, this book will offer instructors and students a unique resource for the study and practice of crisis communication.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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